Your mobile application, designed for usage, built to last
Why your mobile application is holding back your growth
A mobile app that disappoints means wasted acquisition spend. Users are ruthless: 25% of apps are uninstalled after a single use.
Which technology for your application?
Cross-platform or native? The choice depends on your features, performance constraints and budget. We recommend the most suitable approach.
React Native
- Single codebase for iOS and Android (80-90% shared code)
- Existing React ecosystem reusable (components, logic)
- Hot reloading and rapid development
- Large community, mature libraries, easier hiring
- Slightly lower native performance on complex animations
- Dependency on native bridges for certain OS features
- Major updates sometimes disruptive
- Cross-platform debugging more complex than pure native
Flutter
- High performance thanks to Skia/Impeller rendering engine
- Pixel-perfect UI identical on iOS and Android
- Ultra-fast hot reload, high developer productivity
- Multi-platform ecosystem (mobile, web, desktop)
- Dart less common than JavaScript/TypeScript in teams
- Larger application size than native
- Native integrations sometimes more complex
- Package ecosystem less mature than React Native
PWA (Progressive Web App)
- No installation required, accessible via browser
- Single web codebase for all platforms
- Instant updates without going through stores
- Significantly reduced development and maintenance costs
- Limited access to native features (Bluetooth, NFC, health)
- Lower performance than native apps for heavy processing
- Limited push notifications on iOS
- Reduced visibility vs App Store / Google Play presence
Native (Swift / Kotlin)
- Maximum performance and full access to system APIs
- Perfect native user experience, smooth animations
- Deep integration with the Apple/Google ecosystem
- Best performance for AR, on-device ML, image processing
- Two codebases to maintain (iOS + Android), 2x cost
- Two specialized development teams required
- Longer time-to-market (everything is developed twice)
- Complex feature synchronization between platforms
No technology dogma. We recommend the solution best suited to your context, constraints and ambitions. Every choice is documented and justified.
End-to-end support, phase by phase
Each phase produces concrete deliverables. You maintain visibility and control at every step.
Mobile Strategy & Scoping
Define your mobile strategy based on your business objectives. Choose the right technical approach, scope the project and align all stakeholders.
- User needs analysis and priority mobile use cases
- Competitive benchmark of sector apps
- Documented technology choice (native, cross-platform, PWA)
- MVP scope definition (essential features)
- Integration mapping (API, backend, third-party services)
- Distribution strategy (App Store, Google Play, enterprise)
- Budget estimate and macro planning
- Success KPIs defined (adoption, retention, engagement)
Mobile UX/UI Design
Design the mobile experience following iOS and Android guidelines. Prototype, test with real users, iterate before writing a single line of code.
- User flows and low-fidelity wireframes for key journeys
- Mobile design system (components, typography, colors, spacing)
- High-fidelity mockups for iOS and Android (native patterns respected)
- Interactive Figma prototypes testable on device
- User testing on prototypes (5 to 8 testers per cycle)
- Micro-interactions and animations defined
- Onboarding and permission screens design
- Developer handoff with specifications and exported assets
Development & Integrations
Develop the application through iterative sprints with testable builds at the end of each sprint. Integrate third-party services, backend and native features.
- Iterative development (2-week sprints, testable builds)
- Backend API and third-party service integration
- Push notifications (Firebase Cloud Messaging / APNs)
- Offline mode and data synchronization
- Authentication (biometric, SSO, social login)
- In-app analytics and usage tracking
- Automated tests (unit, integration, UI, coverage > 75%)
- Mobile CI/CD pipeline (Fastlane, EAS Build, App Center)
Testing & Optimization
Validate quality before store submission. Performance, security, accessibility testing, and experience optimization across a wide range of devices.
- Testing on a panel of real devices (20+ iOS/Android models)
- Performance testing (startup time, memory, battery)
- Mobile security audit (OWASP Mobile Top 10)
- Accessibility testing (VoiceOver, TalkBack)
- Application size optimization
- Network resilience testing (offline, degraded connection)
- App Store / Google Play guidelines compliance validation
- Critical bug fixes and UX optimization
Launch, ASO & Growth
Publish on stores, optimize visibility (ASO), monitor performance and engage a continuous improvement cycle based on usage data.
- Submission and publication on App Store and Google Play
- App Store Optimization (title, description, screenshots, keywords)
- Crash reporting and performance monitoring (Firebase Crashlytics)
- KPI tracking (DAU/MAU, retention, engagement, conversion)
- Store reviews and ratings management
- Regular updates (features, fixes, OS compatibility)
- In-app A/B testing and continuous experimentation
- Evolution roadmap based on usage data
What you concretely gain
Expected results
One app, two platforms, one budget
Native performance, smooth experience
Push notifications that engage
One app, two platforms, one budget
With React Native or Flutter, 80 to 90% of code is shared between iOS and Android. You cut your development and maintenance costs in half.
Native performance, smooth experience
Startup time < 2 seconds, 60 fps animations, optimized memory management. Your users can't tell the difference from a native app.
Push notifications that engage
Targeted and personalized notifications that bring your users back to the app. Open rate 3x higher than email.
Smart offline mode
Your app remains functional without a connection. Data syncs automatically as soon as the network is available.
Real-time analytics and usage data
Understand how your users interact with your app. Optimize journeys and increase engagement with reliable data.
Continuous updates, zero friction
Automated mobile CI/CD, over-the-air updates (CodePush/EAS), automated store submission. Your users always have the latest version.
Your questions, our answers
01 Should I choose React Native, Flutter, or native?
02 How much does mobile application development cost?
03 How long does it take to develop and publish an app?
04 How do you handle post-launch updates and maintenance?
05 Can the app work offline?
06 How do you ensure quality across different devices?
Ready to launch your mobile application?
Free 30-minute initial consultation. We analyze your project, your constraints and recommend the most suitable approach — no commitment.