Centralize your content, distribute it everywhere
Why switch to a headless CMS
Monolithic CMS platforms are showing their limits against current demands:
Technical overview
Architecture headless e-commerce
Découplage front / back avec middleware BFF, services métier headless et intégrations SI
Headless CMS: solution comparison
We integrate the most suitable headless CMS for each business context. Here is our field analysis:
Contentful
- Mature and performant API-first approach
- Rich ecosystem (apps, extensions)
- Built-in global CDN
- Excellent SDK and DX tools
- High cost at scale
- No self-hosting option
- Per-entry pricing model
Strapi
- Open-source, self-hostable
- Intuitive admin interface
- Native REST and GraphQL
- Extensible via plugins
- Smaller community than SaaS solutions
- Hosting and ops to manage yourself
- Less mature preview
Payload CMS
- 100% TypeScript, code-first
- Built-in auth and access control
- Excellent performance
- Self-hosted with full control
- Younger ecosystem
- Fewer third-party plugins
- Learning curve for non-developers
Directus
- Auto-generated admin interface from DB
- Supports any SQL database type
- Automatic REST and GraphQL
- Open-source, flexible
- Less focused on pure editorial content
- Performance to optimize on large volumes
- Basic editorial workflows
Sanity
- Real-time editor (GROQ)
- 100% code-based schema
- Performant CDN and API
- Rich Portable Text
- Usage-based pricing
- GROQ rather than standard GraphQL
- GROQ learning curve
No technology dogma. We recommend the solution best suited to your context, constraints and ambitions. Every choice is documented and justified.
How we deliver
Architects with twenty years behind them, and a delivery process instrumented by AI: scoping, code review, quality and security tooled at every phase. Each step produces concrete deliverables, and we stay through the run.
Editorial & technical audit
Map your existing content, analyze your editorial workflows and evaluate your current CMS stack. Identify friction points, duplications and blocking dependencies.
- Inventory of content types and existing data models
- Editorial workflow mapping (creation, validation, publication)
- Technical audit of the current CMS (performance, API, extensibility)
- Distribution channel analysis (web, mobile, email, marketplaces)
- Headless CMS benchmark (Contentful, Strapi, Payload, Directus, Sanity)
- Multi-criteria decision matrix with rationale
- Recommendation report with budget estimate
Content modeling & API scoping
Define the target content model, type relationships, publication workflows and API contracts. Align editorial and technical teams on a shared vision.
- Target content model (types, relationships, validations, locales)
- Content type and structured field specifications
- API contracts (REST / GraphQL) for each consuming channel
- Editorial workflow design (draft, review, publish, archive)
- Localization and multi-market management strategy
- Existing content migration plan
- Preview and live editing specifications
Integration & content migration
Implement the headless CMS, connect APIs to the front and middleware, migrate existing content. Iterate with editorial teams to validate workflows.
- Setup and configuration of the chosen headless CMS
- Development of content types, validations and webhooks
- API integration with front-end (Next.js, Astro) and BFF middleware
- Content migration pipeline (ETL scripts, validation)
- Functional preview and live editing system
- Load testing on content APIs
- Editorial team training
- Technical documentation and editorial guide
Go-live & continuous optimization
Go to production, monitor content APIs, optimize delivery performance. Support teams on content model evolutions.
- Supervised production launch with rollback plan
- Content API monitoring (latency, error rate, cache hit ratio)
- Cache optimization and invalidation strategy
- Post-launch support (model evolution, new content types)
- Monthly editorial + technical performance reporting
- Evolution roadmap (personalization, editorial A/B testing)
What you concretely gain
Expected results
Time-to-publish divided by 3
Native multi-channel
DX and maintainability
Time-to-publish divided by 3
Optimized editorial workflows, instant preview, one-click multi-channel publication — your content is live in minutes instead of hours.
Native multi-channel
A single content repository to feed website, mobile app, PWA, email, marketplaces. Editorial consistency guaranteed across all channels.
DX and maintainability
Typed content API, generated SDK, hot-reload preview — your developers integrate content in a few lines of code. No more monolithic templates.
Enhanced SEO and performance
Structured content, automatic JSON-LD structured data, SSG/ISR pre-rendering. Green Core Web Vitals on all content pages.
Editorial autonomy restored
Intuitive interface, granular roles and permissions, custom workflows — your content teams regain control without depending on developers.
Controlled license costs
Open-source headless CMS (Strapi, Payload, Directus) or SaaS with transparent pricing. No lock-in, content portability guaranteed.
They trusted us with this type of engagement
Groupe Bayard
Migration to a headless CMS architecture (Strapi) for Adult & Youth editorial sites. Integration with Sylius e-commerce and group SSO. Multi-channel web + app publication.
Kering — Boucheron
Multi-market CMS architecture for brand content. Multi-locale management (FR, EN, CN, JP), corporate validation workflows, integration with headless e-commerce front-end.
Your questions, our answers
01 What is the difference between a traditional CMS and a headless CMS?
02 How to migrate our existing content to a headless CMS?
03 Should we choose a SaaS or open-source headless CMS?
04 How does a headless CMS integrate with our e-commerce?
05 How to ensure content API performance?
Ready to modernize your content management?
Thirty minutes with an architect — the person who will scope your project, and ship it. We analyze your current CMS stack and identify improvement levers — no commitment.